The Packaging - Masterclass & Workbook

Turn Your Photography Work and Yourself Into a Powerful Brand That Attracts the Right Clients

Welcome to The Carty Method, a structured system designed to help you build a thriving photography career.

Phase 2: The Packaging Masterclass + Workbook is your blueprint for creating a professional-grade portfolio, an industry-standard website, and a compelling personal brand that gets you noticed.

If you’re struggling with how to showcase your work, attract ideal clients, or build a site that converts visitors into bookings, this is the missing piece.

I NEED THIS NOW.

The Carty Method: Professional Eduction Systems.

The Carty Method is my proven, six-phase system designed to take serious photographers from where they are right now to the level of high-value, working professionals.

Whether you’re stuck at a creative plateau, struggling to make a living with your camera, or ready to level up and scale your photography business, the Carty Method is a roadmap that will guide you through every phase of growth—from setting your foundation to building a sustainable, high-value photography career.

Efficiency Boost

My systems are easy to use, motivational, extremely detailed, and are the foundation you need to build your creative business. Learn, then Act.

Build Effectively.

We are in the photography business. The more you understand, the more build. Use this Masterclass and Workbook to plan your business.

Thoughts Become Things.

My Phase 1 Workbook is a foundation for your photography work & market, while intelligently guiding you towards achieving your business goals.

Build a Portfolio, Website & Personal Brand That Work for You.

Your portfolio isn’t just a collection of images—it’s your most powerful tool for landing clients, building authority, and shaping your reputation as a professional.

Phase 2 is designed for photographers who understand that great images alone won’t build a thriving career—you need a strategic portfolio, a professional online presence, and a clear personal brand.

If you’re ready to showcase your work in a way that attracts paying clients—but feel overwhelmed by website creation, branding, or portfolio curation—this phase gives you a step-by-step system.

It’s for those who have strong images but struggle to present them effectively, leaving potential clients uncertain about their style, expertise, or value. If you’ve built a portfolio but aren’t getting inquiries, or you’re unsure how to position yourself in the industry, Phase 2 will provide the clarity you need.

You might already have a collection of work you’re proud of, but without a strategic website, a cohesive portfolio, and a memorable personal brand, you're missing out on opportunities to convert interest into bookings.

By working through Phase 2, you’ll not only build a portfolio that represents your best work, but you’ll also develop an industry-standard website with Pixpa and craft a strong personal brand—ensuring your online presence is as compelling as your images.

I NEED THIS NOW.

What is The Carty Method Masterclass and Workbook System?

Phase 2 Masterclass

Imagine you’ve refined your creative style—now it’s time to build the space where your work will live and attract the right clients. The Phase 2 Masterclass is where you develop your professional portfolio, website, and personal brandto stand out in a competitive industry. In this interactive session, we’ll cover:

Building a Strong Portfolio: Learn how to curate your best work and structure your portfolio to showcase your expertise.
Creating an Industry-Standard Website: Get a step-by-step guide on using Pixpa to build a clean, client-friendly website with a compelling About page and seamless contact system.
Defining Your Personal Brand: Identify what makes you unique and how to communicate that consistently across all platforms.

Phase 2 Workbook

Along with the Masterclass, you’ll receive the Phase 2 Workbook—your detailed blueprint for turning your portfolio and website into powerful client-magnet tools. This workbook translates insights into structured, actionable exercisesto help you present your work professionally. Inside, you’ll find:

Portfolio Refinement Worksheets: Organize your best images, remove weak links, and create a portfolio that aligns with high-value clients.
Step-by-Step Website Build Guide: Instructions for setting up your Pixpa site, including layout, branding, and SEO best practices. Plus, get up to 55% off Pixpa annual plans with code PXREF55.
Personal Branding Exercise: Define your signature style—whether it's your fashion, eyewear, or creative vibe—to build a recognizable, memorable presence.

Why “The Packaging” Matters

Your photography might be incredible, but if it’s not presented professionally and consistently, clients won’t take you seriously. Phase 2 ensures your portfolio, website, and branding align with the industry standard—so when the right client finds you, they immediately see the value in hiring you.

If you or someone you know has great images but no clear way to showcase them, Phase 2 is the essential next step in building a polished, professional, and client-ready photography brand.

Who is this for?

How do I use it?

Don't let your photography career be hit or miss.

34 years of assignment and commercial photography has lead to me creating The Carty Method.

By combining strategic portfolio development with practical branding and website-building frameworks, the Phase 2 Masterclass & Workbook System serves as the essential launchpad for photographers ready to present their work professionally, attract the right clients, and establish a strong, market-ready identity.

The Carty Method - Phase 2: The Packaging

START LEARNING THIS TODAY.

Professional Portfolio Development

Feature: Begin Phase 2 by curating, refining, and structuring your portfolio to reflect your strongest work and attract high-value clients.
Benefit: Ensures your portfolio isn’t just a collection of images—it’s a strategic tool designed to showcase your unique style and meet industry standards.

Website Creation & Optimization

Feature: Step-by-step guidance on building an industry-standard website using Pixpa, including your portfolio, about page, and contact section.
Benefit: Helps you launch a professional, client-ready website that sets you apart and makes booking you easy. Plus, get up to 55% off Pixpa’s annual plan using PXREF55 when you sign up through this link.

Personal Branding & Identity

Feature: In-depth exercises on defining your personal style—whether it's your wardrobe, eyewear, accessories, or aesthetic choices—to create a consistent, recognizable look.
Benefit: Strengthens your brand presence, making you instantly memorable to clients and helping you establish credibility in your niche.

Structured Action Steps

Feature: Detailed worksheets and frameworks for portfolio curation, website strategy, and branding alignment—converted into tangible to-dos.
Benefit: Provides a clear, step-by-step roadmap to present yourself professionally and build a cohesive, client-attracting identity.

Masterclass–Workbook Pairing

Feature: A deep-dive Masterclass breaking down portfolio presentation, website creation, and branding, paired with an actionable Workbook.
Benefit: Reinforces key lessons with visual, audio, and hands-on exercises, ensuring you take real action to package your work effectively.

Future-Focused Orientation

Feature: Encourages long-term strategic planning, bridging the gap between your creative work and your business goals.
Benefit: Helps you lay the groundwork for pricing, marketing, and outward reach, setting up Phase 3 and beyond for success.

Industry-Standard Website Blueprint

Feature: Teaches you how to build a clean, conversion-friendly website with Pixpa templates, ensuring your online presence meets professional expectations.
Benefit: Eliminates the guesswork, giving you a plug-and-play system for designing a polished site that sells your services effortlessly.

Community & Accountability

Feature: Opportunities to get feedback on your branding, website, and portfolio within the Carty Method community.
Benefit: Keeps you accountable, refines your positioning, and ensures your portfolio resonates with the right clients.

Revisit & Refine Mechanism

Feature: Built-in systems to periodically reassess your portfolio, website, and brand as your work evolves.
Benefit: Prevents stagnation and keeps your brand and presentation sharp, competitive, and adaptableover time.

Phase 2 isn’t just about looking good—it’s about packaging your work strategically so that clients immediately see the value you bring. If you’re ready to build an industry-standard portfolio, a website that books clients, and a personal brand that stands out, Phase 2 is your next move.

GET IT NOW